Branding.

Scope and Contents As a pioneer in the corporate identity publishing industry, Carter solicited examples of corporate identity manuals and logos to include in his books. As the books grew in popularity, he began to solicit examples from other designers for contests. Most of the materials in this collection were solicited as examples for Carter's books on corporate identity or were submitted for contests. Except for Carter's portfolio volumes, there are few examples of his work in this collection; however,...